Prokritee (meaning nature in Bangla) is a service based agency that provides managerial, product design and development and marketing assistance to organizations in Bangladesh. Prokritee manages 8 Handicraft Enterprises and helps other groups to sell their products in local and foreign markets upholding Fair Trade standards.
Prokritee and its 8 enterprises provide jobs for poor rural women. The women who work for the enterprises are widows, divorcees or head-of-households with little or no income. By providing jobs for women, Prokritee is able to improve the women's standard of living and help them send their children to school. Now they are able to look at the future with hope and happiness, instead of poverty and despair.