SASHA is a leading non-profit marketing organisation for more than 70 producer groups from all over India, providing work to 2200 artisans and benefitting up to 3000 people. Sasha is a network built on three complementary competencies of
Marketing (Sasha Association for Craft Producers- SACP),
Production (producers collectives like Sasha Textile Artisans Association, Sasha Crafts Services Company, Ruro Agro Services Association), and
Development (Sarba Shanti Ayog- SSA).
In 2015 Sasha was awarded the WFTO Guarantee.
Sasha’s mission is to empower the disadvantaged artisans, craftspeople and primary producers at the grassroots through capacity building, technical, financial & management inputs and ‘fair trading’ of their products & services.
The Sasha range of natural products, furniture, home textiles, gifts and accessories using traditional skills and knowledge are created for contemporary lifestyles. The range covers a wide range of crafts, processes and product lines.
Sasha’s work with small handicraft producers and artisans goes back to 1978 with the inception of Sarba Shanti Ayog (SSA). SSA realized that the producer’s basic skills were not sufficient for sustained livelihoods of these marginalized producers who were alienated from their surroundings with the diminishing inter-community exchange and trade that existed over centuries; or by middlemen who forced them to operate under exploitative circumstances. Sasha’s effort has been on augmenting the enterprise and creativity at the grassroots through design & product development, process and skill development, quality and environmental conformity, organization development and management, access to finance and direct marketing support.
Today, Sasha is providing producers with enterprise building inputs and access to national and international markets. Sasha has a long term association with the International Fair Trade Movement and is a founding member of Asia Fair Trade Forum and national body FTF-I (Fair Trade Forum-India).
Sasha continuing efforts have resulted in developing craft communities, reviving dying arts and skills, inspiring new forms of creativity by the artisans, recognition and fulfilment while providing vital livelihood support.